Blink. The Power of Thinking Without Thinking. By Malcome Gladwell

Malcolm Gladwell has the magic ability to provoke and stimulate thoughts.  In his book Blink, you literally can’t afford to blink or you might miss a crucial point.

What is a snap-judgment and can you really trust a decision based on what your subconscious tells you?  In his book Blink, Gladwell uses fascinating and compelling stories loaded with anecdotes and social science research, to which he manages to break down to an easy and understandable reading.

There have been numerous times in your life; when you know something is not right, or that something that just don’t feel right or is out of place.  This is what Gladwell mean, when your subconscious is making a decision for you.

When, and in what situation is a subconscious decision better than an informed and conscious decision?  Gladwell shares some amazing stories for the pros and cons for this particular question.  There are definitely in my opinion times when a snap-judgment is far superior then a drawn out planning process.  A classic example of this is life-and–death situations, or sometimes in the case of a sensory overload, when a person has too many variables to choose from and use to make an informed decision.  I don’t want to ruin your reading and give away some wonderful stories, but I will say this though- can we call our perception reality,  if considering our interpretations of people, events and ideas are funneled through a filtering system, that are heavily influenced by internal ideologies and beliefs.  Gladwell uses so many examples of this kind of brain-massage, which will stimulate and provoke us to think in a diverse way.

A must read! I highly recommend Malcolm Gladwell’s book Blink, not only for you to be able to make an educated decision either on a sub-conscious or conscious level, but also as a fascinating day or two of study, reading and contemplating.

Valerie Leuba

e-mail: leubav@gmail.com

phone: 910-988-3751

http://valerie@valeireleuba.com

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