Writing is an art, and Article writing is no different.  An Article is nothing more than salesmanship in print.  In order for an Article to have an everlasting effect on the target audience there has to be content that will intrigue, spell bind and engage the reader.  Too many times you see an ad that makes absolutely no sense whatsoever.  The ad has no meaning, no purpose nor any indication for action on your part.  We all have thought to ourselves that you could do a better job marketing that specific service or product.  Crying out loud, pay me the million dollars they spend on that useless ad!

 So what is the secret of an Article that actually works?  To explain this I have to tell you an amazing story.  This particular story has an absolutely eye opening, almost surreal headline.  It is so intriguing, so mindboggling that you must read further.  As you continue to read, the story comes alive.  It’s persuasive almost hypnotic, and before you know it you are totally engulfed and hooked.  The story is very agreeable, scary similar to your own particular situation, and on top of that the story makes absolute sense.  Whoever wrote this story is a genius.  How does this author penetrate my brain, knowing my particular dilemma, and present me a solution that is extremely easy and very doable. It cannot be that complicated because Bob in Tennessee, pimple faced Stuart in Illinois, and homemaker Cindy and a thousand other testimonials cannot all be wrong! I better hurry with my order to get a discount to be in on the action and take advantage of some incredible gifts of high value that make the original  offer so desirable you would be a fool not to take advantage of it.  Did I mention that it is a time line associated with the offer? If you, by any chance, want to return the merchandise there is a better than 100% money back guarantee and off course the amazing gifts are yours to keep. 

In order to have a great money making article here is what you need:

  1. Headline that is Intriguing and inconceivable.
  2. Story that is Captivating, Persuasive and Compelling.
  3. Must provide a Solution to a common problem.
  4. Urgency to Call for Massive Action.
  5. To have a sense of Humor.
  6. Always give more then you receive.
  7. Provide value above what is expected.

 To really have a connection with your future client, there has to be a directed exchange of value both perceived as well as real.  What this means is that the client will receive massive amount of value.  The goal is to build an everlasting relationship with the client and understand how valuable they are from the front and the backend perspective. Now you have responsibility for and you are “that go to guy”. It’s not about the money as the perceived value it is the service and compassion you provide.  You are the leading authority and expert in your field.  You now have earned the trust and the client’s ability to purchase. The buyer will purchase from you many times if they know and like you, in other words, Trust.

 

Live Life Less Ordinary!

 “Knowledge is Power; with power comes Change” Tony Horton  (P90X)

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