The E-Myth Revised: Why Small Businesses Don’t Work and What to Do About It. By Michael E. Gerber
Michael Gerber hit a home-run with his book The E-Myth Revised: Why Small Businesses Don’t Work and What to Do About It. It is a must read for someone thinking about starting a small business as well as a seasoned business owner.
“Simply put, your job is to prepare yourself and your business for growth.”
“To educate yourself sufficiently so that, as your business grow, the business’s foundation and structure can carry the additional weight”.
“And as awesome a responsibility as that may seem to you, you have no other choice-if your business is to thrive that is”. (Gerber, pg.62)
This is the owner’s job. If the owners don’t do this, nobody will!
In business as in life, knowledge is power. Successful business owners are not necessary smarter than the rest of us, they just need to know more of all aspects of business and to do it absolutely right. What Gerber meant by this, is that the business owner need to know to it’s entirely the smallest most mundane task like the books, to the excitement of raising capital for the business. It’s all about the development of an extraordinary business. This is the never ending game of business ownership.
Gerber classified three personality traits a business owners possesses; The Entrepreneur, the Manager and the Technician. There has to be a symbiotic relationship between them all if the business is to flourish. If one overtakes the other the business will suffer and die.
Instead of always capture the employee of the month badge, you can replace that boss you thought was absolutely useless or incapable of running the business, and be the best boss you ever thought possible. Most people who are smitten by the entrepreneurial bug and steps in to the business ownership world are normally Technicians, or experts in their chosen profession.
The goal of business ownership is to work on your business versus working in your business. To create a business on auto-pilot, that is based on solid time tested principles.
Gerber uses the Franchise model of McDonald’s to express and explain how to run a business. There has to be a system in place to work like a Franchise, a plan supporting the business and a vision of how the business will look and operate in the future a business in order to be successful.
Valerie Leuba
Phone: 910-988-3751
email: leubav@gmail.com
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Filed under: Attraction Marketing • Valerie Leuba's Richdog Blog
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