Malcolm Gladwell has the magic ability to provoke and stimulate thoughts.  In his book Blink, you literally can’t afford to blink or you might miss a crucial point.

What is a snap-judgment and can you really trust a decision based on what your subconscious tells you?  In his book Blink, Gladwell uses fascinating and compelling stories loaded with anecdotes and social science research, to which he manages to break down to an easy and understandable reading.

There have been numerous times in your life; when you know something is not right, or that something that just don’t feel right or is out of place.  This is what Gladwell mean, when your subconscious is making a decision for you.

When, and in what situation is a subconscious decision better than an informed and conscious decision?  Gladwell shares some amazing stories for the pros and cons for this particular question.  There are definitely in my opinion times when a snap-judgment is far superior then a drawn out planning process.  A classic example of this is life-and–death situations, or sometimes in the case of a sensory overload, when a person has too many variables to choose from and use to make an informed decision.  I don’t want to ruin your reading and give away some wonderful stories, but I will say this though- can we call our perception reality,  if considering our interpretations of people, events and ideas are funneled through a filtering system, that are heavily influenced by internal ideologies and beliefs.  Gladwell uses so many examples of this kind of brain-massage, which will stimulate and provoke us to think in a diverse way.

A must read! I highly recommend Malcolm Gladwell’s book Blink, not only for you to be able to make an educated decision either on a sub-conscious or conscious level, but also as a fascinating day or two of study, reading and contemplating.

Valerie Leuba

e-mail: leubav@gmail.com

phone: 910-988-3751

http://valerie@valeireleuba.com

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Michael Gerber hit a home-run with his book The E-Myth Revised: Why Small Businesses Don’t Work and What to Do About It.  It is a must read for someone thinking about starting a small business as well as a seasoned business owner.

“Simply put, your job is to prepare yourself and your business for growth.”

“To educate yourself sufficiently so that, as your business grow, the business’s foundation and structure can carry the additional weight”.

“And as awesome a responsibility as that may seem to you, you have no other choice-if your business is to thrive that is”. (Gerber, pg.62)

This is the owner’s job. If the owners don’t do this, nobody will!

In business as in life, knowledge is power.  Successful business owners are not necessary smarter than the rest of us, they just need to know more of all aspects of business and to do it absolutely right.  What Gerber meant by this, is that the business owner need to know to it’s entirely the smallest most mundane task like the books, to the excitement of raising capital for the business.   It’s all about the development of an extraordinary business.  This is the never ending game of business ownership.

Gerber classified three personality traits a business owners possesses; The Entrepreneur, the Manager and the Technician.  There has to be a symbiotic relationship between them all if the business is to flourish.  If one overtakes the other the business will suffer and die.

Instead of always capture the employee of the month badge, you can replace that boss you thought was absolutely useless or incapable of running the business, and be the best boss you ever thought possible.   Most people who are smitten by the entrepreneurial bug and steps in to the business ownership world are normally Technicians, or experts in their chosen profession.

The goal of business ownership is to work on your business versus working in your business.  To create a business on auto-pilot, that is based on solid time tested principles.

Gerber uses the Franchise model of McDonald’s to express and explain how to run a business. There has to be a system in place to work like a Franchise, a plan supporting the business and a vision of how the business will look and operate in the future a business in order to be successful.

Valerie Leuba

http://ValerieLeuba.com

http://RichdogPro.com

Phone: 910-988-3751

email: leubav@gmail.com

Popularity: 9% [?]

          It is a strange comparison but once you read through it you will understand its benefits. If you had tried P90X or if you haven’t it is a phenomenal program and it takes incredible mental and physical discipline. The first day you start the P90X program there might be a little voice in the back of your mind that tells you “this is hard” or “it is too long”. The old saying goes that anything of value takes effort. If it was easy, everyone would do it. The second day you’re a little sore but you make it through 40 minutes this time and your coordination is awkward to say the least but you persist. Over time you start to notice, hey this is getting a little easier and wow I’m starting to fit into my clothes a little better.  On the seventh week of Tony Horton’s P90X program you actually make it through the entire DVD program for the assigned day. It might be chest and back one day and plyometrics the next but it  will leave  you feeling very proud of yourself from the progress that you have accomplished this far. Tony Horton has a 90 day challenge hence the title P90X and guarantees that you will have dramatic result if you follow the program and how he teaches it.  Most of us are uncoordinated in the beginning of most new programs but if you have the courage to see it through, and large majorities do not, but some do, you will see results. The Key to the success of Tony Horton’s P90X is the muscle confusion theory or in other words it is a diverse exercise routine that helps your muscles grow and be defined.  I highly recommend Tony Horton’s P90X Program because it is top notch and fun too. I could talk about health and fitness all day, but the main goal is the point of a challenging transition from a position of weakness to a place of strength and knowledge.

  The comparison is that it takes time to grow your muscles as it takes time to grow your brain to understand a new technique for instance learning to be a Newbie Internet Marketer. 

This is amazingly true in terms of Newbie’s in Internet Marketing. In the beginning the learning curve can be very challenging and frustrating but with persistence and determination it is possible. It is similar to training your muscles to grow or just lose weight it will take consistent effort.  There is a process of the learning curve and as what is said above, with anything of value takes effort and if it was easy everyone would do it. There is the easy way out for the newbie marketer and you could hire computer techs to set everything up for you, but then you might be lost as to updating your programs. You could have an assistant to do all the work for you and that will cost money.  The other method is to learn the internet marketing strategies that are step by step for you.  There are legitimate quality programs out there that have an elite education program for little money and top notch mentors. 

 The Key is to not quit. Yes there are periods of disappointment and frustration but that is when the discipline must come into effect. To many people give up when they are so close to the break through.  Anyone can do anything for 90 days that is why the p90x system is a great success.   The people that do persist will overcome and will see phenomenal results.  Remember there are learning curves and growth periods when expanding your mind.  You are guaranteed great personal growth sticking to any training that delivers the results only if you follow the program? Weather is for your health or learning new skills to be an internet marketer.

Popularity: 46% [?]

     Writing is an art, and Article writing is no different.  An Article is nothing more than salesmanship in print.  In order for an Article to have an everlasting effect on the target audience there has to be content that will intrigue, spell bind and engage the reader.  Too many times you see an ad that makes absolutely no sense whatsoever.  The ad has no meaning, no purpose nor any indication for action on your part.  We all have thought to ourselves that you could do a better job marketing that specific service or product.  Crying out loud, pay me the million dollars they spend on that useless ad!

 So what is the secret of an Article that actually works?  To explain this I have to tell you an amazing story.  This particular story has an absolutely eye opening, almost surreal headline.  It is so intriguing, so mindboggling that you must read further.  As you continue to read, the story comes alive.  It’s persuasive almost hypnotic, and before you know it you are totally engulfed and hooked.  The story is very agreeable, scary similar to your own particular situation, and on top of that the story makes absolute sense.  Whoever wrote this story is a genius.  How does this author penetrate my brain, knowing my particular dilemma, and present me a solution that is extremely easy and very doable. It cannot be that complicated because Bob in Tennessee, pimple faced Stuart in Illinois, and homemaker Cindy and a thousand other testimonials cannot all be wrong! I better hurry with my order to get a discount to be in on the action and take advantage of some incredible gifts of high value that make the original  offer so desirable you would be a fool not to take advantage of it.  Did I mention that it is a time line associated with the offer? If you, by any chance, want to return the merchandise there is a better than 100% money back guarantee and off course the amazing gifts are yours to keep. 

In order to have a great money making article here is what you need:

1. Headline that is Intriguing and inconceivable.
2. Story that is Captivating, Persuasive and Compelling.
3. Must provide a Solution to a common problem.
4. Urgency to Call for Massive Action.
5. To have a sense of Humor.
6. Always give more then you receive.
7. Provide value above what is expected.

 To really have a connection with your future client, there has to be a directed exchange of value both perceived as well as real.  What this means is that the client will receive massive amount of value.  The goal is to build an everlasting relationship with the client and understand how valuable they are from the front and the backend perspective. Now you have responsibility for and you are “that go to guy”. It’s not about the money as the perceived value it is the service and compassion you provide.  You are the leading authority and expert in your field.  You now have earned the trust and the client’s ability to purchase. The buyer will purchase from you many times if they know and like you, in other words, Trust.

Live Life Less Ordinary!

 “Knowledge is Power; with power comes Change” Tony Horton  (P90X)

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